QUESTION Creative marketing strategies can utilize both newer technologies such as Twitter, blogging, and social networking as well as older marketing methods and remain effective and competitive. Indicate whether the statement is true or false ANSWER TRUE
Date: September 3rd, 2020
QUESTION New employees following and observing an experienced employee to see what he or she does is called ________. a. online training b. on-the-job training c. job shadowing d. simulation training ANSWER c
Date: September 3rd, 2020
QUESTION A costly philanthropic project initiated by a corporation, such as converting an existing parking lot into a park with playground equipment, can produce revenue for the corporation. Discuss why this statement is true or false. What will be an ideal response? ANSWER This is true because the positive public image engendered by the […]
Date: September 3rd, 2020
QUESTION In a company with a centralized structure, decision-making is in the hands of very few people. Indicate whether the statement is true or false ANSWER TRUE
Date: September 3rd, 2020
QUESTION An organization’s hierarchy of authority is the official configuration of reporting relationships. Indicate whether the statement is true or false ANSWER TRUE
Date: September 3rd, 2020
QUESTION Internet, radio, cell phones, and television are all examples of sales promotion. Indicate whether the statement is true or false ANSWER FALSE
Date: September 3rd, 2020
QUESTION One reason advertising is very effective in our environment today is because people will pay attention and learn about an organization’s product. Indicate whether the statement is true or false ANSWER FALSE
Date: September 3rd, 2020
QUESTION Describe the Ponzi scheme that businessman Bernard Modoff carried out and for which he pleaded guilty to 11 felony charges. What will be an ideal response? ANSWER He convinced people to give money to his company by promising them a big return on their investment. Then, he would take money from new investors […]
Date: September 3rd, 2020
QUESTION People who invest their clients’ money into a business in exchange for partial ownership and a high return on investment are called ________. a. angel investors b. venture capitalists c. commercial lenders d. business incubators ANSWER b
Date: September 3rd, 2020
QUESTION Which statement about the maturity stage of a business life cycle is FALSE? a. A business may have excess funds to pay shareholders. b. Businesses stress the unique features of their products. c. Businesses may lower their prices. d. The competition in the marketplace weakens. ANSWER d
Date: September 3rd, 2020
