QUESTION You have a huge assignment for a 10-page research paper on the European Union in history class, and you are late in starting the project. In the middle of the night, as you are desperately searching the Internet for some facts on the European Union, you come across a paper that covers your topic. […]
QUESTION Creative marketing strategies can utilize both newer technologies such as Twitter, blogging, and social networking as well as older marketing methods and remain effective and competitive. Indicate whether the statement is true or false ANSWER TRUE
QUESTION New employees following and observing an experienced employee to see what he or she does is called ________. a. online training b. on-the-job training c. job shadowing d. simulation training ANSWER c
QUESTION A costly philanthropic project initiated by a corporation, such as converting an existing parking lot into a park with playground equipment, can produce revenue for the corporation. Discuss why this statement is true or false. What will be an ideal response? ANSWER This is true because the positive public image engendered by the […]
QUESTION In a company with a centralized structure, decision-making is in the hands of very few people. Indicate whether the statement is true or false ANSWER TRUE
QUESTION An organization’s hierarchy of authority is the official configuration of reporting relationships. Indicate whether the statement is true or false ANSWER TRUE
QUESTION Internet, radio, cell phones, and television are all examples of sales promotion. Indicate whether the statement is true or false ANSWER FALSE
QUESTION One reason advertising is very effective in our environment today is because people will pay attention and learn about an organization’s product. Indicate whether the statement is true or false ANSWER FALSE
QUESTION Describe the Ponzi scheme that businessman Bernard Modoff carried out and for which he pleaded guilty to 11 felony charges. What will be an ideal response? ANSWER He convinced people to give money to his company by promising them a big return on their investment. Then, he would take money from new investors […]
QUESTION People who invest their clients’ money into a business in exchange for partial ownership and a high return on investment are called ________. a. angel investors b. venture capitalists c. commercial lenders d. business incubators ANSWER b