Business

Marketing-Case 5.2 Global Motors: Secondary Data Before going through

QUESTION Case 5.2 Global Motors: Secondary Data Before going through the time and expense of collecting primary data, you should check for secondary data sources that may have been collected for other purposes but can be used in the immediate study. Secondary data may be internal to the company, such as sales invoices and warranty […]

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Date: September 2nd, 2020

Marketing-Marketing Research Global Motors Questionnaire

QUESTION Marketing ResearchGlobal Motors Questionnaire DesigningDesign a questionnaire suitable for the administration to an online panel of adult consumers. The survey objectives relevant to questionnaire design for this phase of the research project include:1. What are (prospective) automobile buyers’ attitudes toward:a. Gasoline use contribution to global warmingb. Global Warming2. Do attitudes related to global warming […]

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Date: September 2nd, 2020

Statistics- 300 randomly selected light bulbs were tested in a laboratory

QUESTION STAT 20231. 300 randomly selected light bulbs were tested in a laboratory, 170 lasted more than 500 hours.Find a point estimate of the true proportion of all light bulbs that last more than 500 hours.A) 45%B) 57%C) 75%D) 36%2. In a marketing study about public opinion in favor of vanilla cereals. How many subjects […]

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Date: September 2nd, 2020

Statistics- Given that Z is a standard normal random variable

QUESTION Given that Z is a standard normal random variable, P(-1.0 < Z < 1.5) is A.0.8413 B.0.9332 C.0.7745 D.0.0919Reset SelectionPart 7 of 16 -Question 14 of 231.0 PointsThe variance of a binomial distribution for which n = 100 and p = 0.20 is: A.80 B.20 C.16 D.100Reset SelectionPart 8 of 16 -Question 15 of […]

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Date: September 2nd, 2020

Statistics- What does an F-value of 56.74 and a Significance F of 0 mean

QUESTION Thank you for populating the spreadsheet What I did was to take your individual spreadsheets and merged all together and tweaked by putting the financial metric, Return on Assets. To facilitate the final analysis, I copied and pasted the regression analysis below, so we only have one document to work with. For our final […]

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Date: September 2nd, 2020

Marketing-Zappos®, the world’s largest online shoe retailer, discusses

QUESTION Zappos®, the world’s largest online shoe retailer, discusses its commitment to social responsibility and to ethical behavior. Developing employee activities and long-term relationships with charitable organizations allows Zappos to ingrain the importance of helping the greater good into its organizational culture. Zappos culture also guides its employees to make ethical decisions (Lamb, Hair, & […]

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Date: September 2nd, 2020

Marketing-Identify a physical product from around your home

QUESTION Identify a physical product from around your home or workplace and a service provider which you use at your home or workplace. Navigate to the threaded discussion below and respond to the following:Explain the differences in marketing of the service company and marketing the physical product you selected. Defend your answer with a detailed […]

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Date: September 2nd, 2020