QUESTION 1. Situational Overview: What are the strengths and weaknesses of the RBS brand?2. Past Promotional Events: Analyze the effectiveness of past RBS consumer and trade promotions. How have the promotional strategies impacted sales volume? What kind of return on investment is the company getting for consumer promotions and trade promotions?3. Push vs. Pull: Compare […]
QUESTION *Give all answers to four decimal places.A large lecture theater has 230 seats, 21 of which can accomodate left-handed students. Suppose it is known that 12% of people are left-handed. One class held in the theater has 209 students.(a) Let X be the number of left-handed students in the class. What are the mean […]
QUESTION Background:Performance Drinks, LLC is owned by Dave N. Port. Performance Drinks produces a variety of sports centered drinks. They began operations in 1993 shortly after Mr. Port graduated with his M.B.A. from Davenport University. The company saw early success as sports and fitness nutritional products gained new popularity in the 1990AfA?A??cAf?A???A??1Af?A???A??1s. Financially the company […]
QUESTION Here is the assignment as listed in the course syllabus:Unit IV Article ReviewThe journal article readings for this unit discuss factors that can influence an individualâs perception of risk. Read the articles and in a three to four page discussion paper:1. Summarize the key points of each article.2. Compare and contrast the articlesâ approaches […]
QUESTION Broadly, the components of the marketing mix for e-commerce are the same as for ‘traditional marketing’.A)TrueB)False2Selecting an e-commerce marketing mix follows which one of the following?A)Marketing auditB)Evaluation and control proceduresC)Definition of aimsD)Production of an e-strategyE)None of the above3………….. is the storage and analysis of information from web users so that the mix can be […]
QUESTION Question 1Which of the following is most appropriate to be plotted on the Y-axis of a histogram?Question 1 options:a)The frequency of each score on the dependent variable.b)The scores on the dependent variable.c)Means and standard deviations.d)The levels of the independent variable.Question 2In a positively skewed distribution, which of the following is true?Question 2 options:a)You would […]
QUESTION Random samples of female and male drivers are asked to estimate the number of miles that each drives in a year. The data is below:Females (Population 1): 9900, 8400, 8400, 8400, 9800, 8500, 8700, 8400, 8600Males (Population 2): 10800, 9400, 10600, 11000, 9300, 9700, 10200Is there evidence, at an α=0.02 level of significance, to […]
QUESTION The Wall Street Journal reported that long term Treasury bonds had a mean return of 24.03% in 2008. Assume that the returns for the long term Treasury bonds were distributed as a normal random variable, with a mean of 24.03 and a standard deviation of 10. If you select an individual Treasury bond from […]
QUESTION watch this YOUTUBE Video of Steve Jobs and write a 250 word response on your thoughts of the video. Also include how you feel about Steve Jobs creativity and strong faith in the iPod helped the product market. In the video He seemed so sure of the outcome of the product, why do you […]
QUESTION The individual paper is designed for you to utilize the concepts of global marketing and determine an appropriate country for your product/ company to enter. This assignment will be posted in the assignments section of the course. The paper should be a minimum of 8 pages not including references but no more than 10.Guidelines […]
