business capstone — first and second part.

Traditional (Individual) Case Information

As you read the article for your traditional case (The Extraordinary Science of Addictive Junk Food), please remember that

the company you will be analyzing for the semester is: 

Frito Lay (North America).

Please begin looking up resources, articles, books, stock price, leadership, and social media to find information about Frito Lay. Also, highlight the important facts from the case as potentially key issues that may affect Frito Lay’s strategy. Note: You will need to look up the parent company, PepsiCo, to find more information about Frito Lay.

REMEMBER — You will have something to submit to Blackboard almost every week (including this Thursday). Please see the Case Deadlines Folder to keep track of when documents are due.

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