BUS 642 Week 4 Exercises

This pack of BUS 642 Week 4 Exercises comprises:

In your text book

Complete Terms in Review, 1-4, on page 204.

On companion website

Read Case Study: Ramada Demonstrates its Personal Best. Answer questions 1-3 (This case can be downloaded from the text book web site, highered.mcgraw-hill.com/sites/0073401757/student_view0/cases.html)

1. Advantages and disadvantages of the survey to those of observation are?

2. What ethnical risks are involved in observation? In the use of unobtrusive measures?

3. Distinguish between the following

Case Study on Ramada

1. Build the management-research question hierarchy for Ramada.

Non Behavioral Observation

Behavioral Observation

2. Apply the research process model to the Ramada research initiative.

a. Explain the role and process of exploration in Ramada