BUS 620 Week 4 DQ 1

This paperwork of BUS 620 Week 4 DQ 1 shows the solution to the following point:

The Role of Pricing

Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review. Retrieved from ProQuest.

Review the article:

Is your own buying behavior influenced by coupons and sales?Why do you think J.C. Penney’s pricing strategy has not been successful as compared to other “low price” proponents like Walmart?Will Ron Johnson’s four-year plan be successful over the long-term? Why or why not?