BUS 402 Week 3 Discussion Questions 1

This paperwork of BUS 402 Week 3 Discussion Questions 1 comprises:

Market Positioning Strategies

Chapter 4 addresses timing and positioning (or market niche) strategies. Using Exhibits 4.8 and 4.9 to assess a firm of your choice. What generic strategy is this firm employing? Are they using a combination approach? What are the advantages/disadvantages of consciously using a generic strategy? Explain your position.