BUS 401 Strayer University Public Relations Campaign Paper

The question is:

Imagine you are developing a public relations campaign for a business you patronize. Explain in detail the mix of media you would choose to use, identifying and describing the target market you hope to reach using each medium. Chapter 9 of the text reviews online publicity and your client has decided to use online publicity to promote the business. Choose the three forms of online publicity you think would be most useful for this business. Justify each of your choices.