QUESTION
1.Social media sites like StuffDOT are often classified based on two factors; self-disclosure and ________, the degree of acoustic, visual and personal contact between two communication partners.Media richnessInvolvementMedia responsivenessCapture rateInteractivity2.Although StuffDOT does not currently compete against any firms with an identical business model, it has many _______ in the form of other social sharing, affiliate marketing, shopping, and couponing sites.Subsidiary competitorsSecondary competitorsIndirect competitorsDirect competitorsPrimary competitors3.As consumers Dot and comment on items that they like on StuffDOT, they are creating _______, a form of online media publicly available and created by StuffDOT consumers.User-generated contentWebmaster-generated contentAlgorithm-generated contentBlog-generated contentCommunity-generated content4.To ensure that as many users as possible could utilize StuffDOT’s platform on the go, a user-friendly _______ was developed for both Andriod and iOS operating systems.Facebook pageLinked In siteHuman interfaceMobile appTwitter account5.The key to StuffDOT’s continued success is having content available that is both user-friendly and interesting to visitors. Quality content increases the _______, the amount of time a visitor will remain on the website.Site impactSite supportSite reachSite GRPSite stickiness
ANSWER:
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