Why would the choice to use only Measurement Strategy Gamma be vulnera

QUESTION

Why would the choice to use only Measurement Strategy Gamma be vulnerable to criticism?

A) Many factors other than software programming are required for market success.
B) It sets up a goal that is unattainable.
C) It underestimates the effect that good software programming can have on the customer’s experience.
D) It requires the company to change its current approach to evaluating software programmers.
E) It fails to establish a goal that requires any significant effort to achieve.

ANSWER

Answer: A
Explanation: A) It makes sense if the programmers are rewarded when the products do well, but if they are evaluated solely on that measure, then the results might wind up being arbitrary. As Choice A points out, even if the programmers do their job well, many things need to happen before the product becomes a success. One principle of motivation is that if you are going to reward people when a goal is achieved, then those people should be able to make that goal happen. Measurement Strategy Gamma ignores this and is vulnerable to the criticism in Choice A. Choices B and E: There is no reason to believe that market success is impossible (Choice B) or too easy (Choice E). Choice C has it backwards. If anything, Gamma overestimates the influence of software programming. Choice D is accurate but is not a problem. The whole point is to change the system.