Why might women pay more for a lipstick that comes with a mirrored cas

QUESTION

Why might women pay more for a lipstick that comes with a mirrored case than one sold without the mirror? In other words, what functions of pricing and branding come into play here?

What will be an ideal response?

ANSWER

Answer: Lipstick with a mirror sold at a high price might feel more prestigious to a customer than lipstick without a mirror sold at a lower price. As for branding, the mirror helps the customer use the product and it differentiates the product from competing products.
Explanation: For certain products, setting a higher price can be used to create an image of high quality or prestige, which can in turn promote brand preference or even brand insistence.