Why is it important to create a coalition in order to ensure successfu

QUESTION

Why is it important to create a coalition in order to ensure successful change?

What will be an ideal response?

ANSWER

Without support, you won’t be able to get the program off the ground. Ideally, you’d want the support of the entire organization, but if you wait for that before going through with a change program, nothing will get done. Invite innovators and early adopters to join your coalition.