Which type of consumer segmentation is correctly paired with its descr

QUESTION

Which type of consumer segmentation is correctly paired with its descriptor?

A) geographic segmentation: dividing the market by age, gender, income, and so on
B) benefit segmentation: dividing the market by location
C) demographic segmentation: dividing the market by frequency of customer usage
D) user-rate-segmentation: dividing the market by benefits that people seek in a product
E) psychographic segmentation: dividing the market by psychological characteristics, values, and lifestyles

ANSWER

Answer: E
Explanation: E) Psychographic segmentation is dividing the market by psychological characteristics, values, and lifestyles.