Which product is in a different category of innovation from the others

QUESTION

Which product is in a different category of innovation from the others?

A) Campbell’s soup label change
B) e-book readers
C) two-flavor chewing gum
D) larger-sized bottled water
E) pink-colored hockey gear

ANSWER

Answer: B
Explanation: B) All answer choices except e-book readers are in the continuous innovation category. E-book readers are in the dynamically continuous innovation category.