QUESTION
Which players are involved in a typical three-intermediary distribution channel, and how does the process work?
What will be an ideal response?
ANSWER
Answer: A typical three-intermediary distribution channel consists of a producer that sells to an agent/broker, that in turn sells to a wholesaler, that in turn sells to a retailer, that in turn sells to the customer and end user.
Explanation: A typical three-intermediary distribution channel consists of a producer that sells to an agent/broker, that in turn sells to a wholesaler, that in turn sells to a retailer, that in turn sells to the customer and end user. A French winery (producer) might convey wines to a U.S. company (agent/broker) that conveys them to a wine distributor (wholesaler) that sells them to wine stores (retailers) that sell them to you (consumer).
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