Which of the following statements is true about an international strat

QUESTION

Which of the following statements is true about an international strategy?

A. International strategy typically involves taking products first produced for foreign markets and then customizing them for domestic markets.

B. International strategy should be pursued by a firm if it manufactures a product that satisfies local, rather than universal, needs.

C. When a firm pursues an international strategy, the head office of the firm retains fairly tight control over marketing and product strategy.

D. Firms pursuing the international strategy tend to outsource their development functions such as R&D.

E. International strategy should be pursued by a firm only if it faces strong competition in foreign markets.

ANSWER

C