Which of the following statements, if true, supports the vice presiden

QUESTION

Which of the following statements, if true, supports the vice president’s argument?

A) Ocean Spray would get an immediate court injunction against Cranberry Bog because the name is a clear copyright infringement on “Craisins.”
B) It is a catchy name that hints at the unique flavors being introduced.
C) Some consumers might not tie the product name to cranberries.
D) Children will eat more cranberries if they have unique and appealing flavorings.
E) The name would appeal mainly to children.

ANSWER

Answer: B
Explanation: B) Choice B is the only answer that supports the vice president’s argument for using the name “Crazy Crazins,” as it is a catchy, easy to remember name and also hints at the fancy flavorings. Choice A points out a major drawback: it likely is both unethical and illegal to use a name that is so similar to the trademark-protected “Craisins.” If the name suggests crayons or some other noncranberry product (Choice C), or appeals only to a limited market segment (Choice E), it wouldn’t help establish a broad market for the new item. Choice D is not directly relevant to the argument over what to name the product.