Which of the following statements about profitability measures is NOT
Which of the following statements about profitability measures is NOT generally true?
A) Other things equal, the firm and other investors prefer higher profitability ratios.
B) Profitability measures use values from the firm’s income statement.
C) Profitability measures use values from the firm’s balance sheet.
D) All of the above are true.
ANSWER
C
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