Which of the following relationships between an organization and its c

QUESTION

Which of the following relationships between an organization and its customers is most similar to the relationship described above between Apple and Apple’s “true believers?”

A) Walmart customers who shop for jewelry appreciate Walmart’s low prices but do not often reveal that they purchase jewelry there.
B) Northern Bear Pet Supplies differentiates itself from its competitors by offering extended hours and enhanced customer service.
C) Harley-Davidson motorcycle customers believe that riding a Harley-Davidson motorcycle makes one independent and powerful.
D) Piano customers who demand the highest possible performance are likely to choose Steinway pianos, despite Steinway’s higher prices.
E) Old Navy and The Gap are clothing stores owned by a single company, but customers at both stores are often unaware of the connection.

ANSWER

Answer: C
Explanation: C) Choice C is correct because only Choice C has customers who define themselves by the brand they choose. The other choices lack that key element and also bring in new issues that are not parallel with the Apple example. Choice A has customers who sound sort of ashamed of their connection to Walmart. Choice B tells us nothing about the customers’ reactions to the store’s policies. Choice D has strong customer relationships but doesn’t have piano customers defining themselves by buying Steinway products. Also, price wasn’t mentioned in the Apple example. Choice E involves an invisible brand relationship, which is the opposite of the Apple case.