Which of the following questions would most likely have to be answered

QUESTION

Which of the following questions would most likely have to be answered using marketing research as opposed to internal information or marketing intelligence?

A) To what extent would existing Red Bull customers be interested in an enhanced-water product?
B) To what extent have Red Bull customers suggested that Red Bull expand into other drink markets?
C) Are any of Red Bull’s competitors planning to enter the enhanced-water market?
D) Have any patents for enhanced-water formulas been filed recently?
E) How many people are in the 18–29 year old market?

ANSWER

Answer: A
Explanation: A) Choice A is correct because determining the extent of customer interest requires new research as opposed to a scan of company databases or public records. Choice B would be answered through internal information. Choices C, D, and E would be answered through marketing intelligence.