QUESTION
Which of the following questions would different All American Burger restaurants be most likely to answer differently?
A) What color should All American Burger restaurants be?
B) What are the core values of All American Burger?
C) What price should All American Burger charge for its products?
D) What policies should be put in place to prevent sexual harassment in the workplace?
E) What ingredients should be used when making the food products that made All American’s Burger famous?
ANSWER
Answer: C
Explanation: C) Different areas have different costs of living, and so pricing is likely to vary from restaurant to restaurant. Choices A, B, and E: The restaurants are not likely to change anything essential to the brand, such as core values (Choice B), colors (Choice A), or “signature” items (Choice E). Choice D: Companies need to have a uniform policy on preventing sexual harassment. Having different policies in different places could be evidence that the company does not take the issue seriously.
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