Which of the following questions is LEAST relevant to the ethical eval

QUESTION

Which of the following questions is LEAST relevant to the ethical evaluation of the technology described above?

A) Could the technology suggest age-inappropriate products to younger shoppers?
B) Does the technology lower the cost of targeting the consumers who are likely to be interested in particular products?
C) Can shoppers choose to not receive additional offers based on their shopping selections?
D) Does the technology deliver offers based on the personal characteristics of the shopper, or are the offers determined only by the shopper’s selections within the store?
E) Other than the shopper who receives an offer, who else is aware which offers are made by the technology?

ANSWER

Answer: B
Explanation: B) All the questions are relevant except Choice B, which affects the economics of the decision but is not an ethical question. Choice A is an ethical question. If the technology could do things like suggest beer purchases to underage consumers, that would be a problem. Choice C is relevant because being forced to watch ads is offensive to most. Choice D examines whether the system bases its offers on personal characteristics, which brings up privacy issues. Choice E looks at who knows what offers are being made. This is important because while people may not care if others know that they are interested in orange juice, they may object to others knowing about offers for hemorrhoid medicine and other personal products.