Which of the following means an understanding of how cultural differen

QUESTION

Which of the following means an understanding of how cultural differences across and within nations can affect the way business is practiced?

A. Ethnocentrism

B. Cross-cultural literacy

C. Pan-culture integration

D. Cultural lag

E. Cultural capitalism

ANSWER

B
Business success in a variety of countries requires cross-cultural literacy, which means an understanding of how cultural differences across and within nations can affect the way business is practiced.