Which of the following is true of integrated marketing communication?

QUESTION

Which of the following is true of integrated marketing communication?

A) It utilizes different promotional tools one at a time.
B) It combines advertising and public relations.
C) It is limited in what it can and how it can communicate.
D) It combines all four promotional tools.
E) It does not utilize any of the four promotional tools.

ANSWER

Answer: D
Explanation: D) Integrated marketing communication combines all four promotional tools to execute a comprehensive, unified promotional strategy.