Which of the following is true of direct marketing? A) Direct marketi

QUESTION

Which of the following is true of direct marketing?

A) Direct marketing is direct selling.
B) Direct marketing is done face-to-face.
C) Direct marketing is unaffected by the National Do Not Call Registry.
D) Direct marketing is often associated with pyramid schemes.
E) Direct marketing utilizes phone, television, mail, and email.

ANSWER

Answer: E
Explanation: E) Direct marketing is not done face-to-face but consists of selling directly to customers using mail, telephone, television, and email.