Which of the following is the most compelling reason for Nuvo to adopt

QUESTION

Which of the following is the most compelling reason for Nuvo to adopt consumer-generated advertising?

A) More and more companies seem to be embracing consumer-generated advertising.
B) Nuvo can collect new creative ideas about the brand and what it means to users.
C) Consumers should have absolute creative freedom and control over advertising.
D) Consumer-generated advertising comes free of cost.
E) As a rule, consumers tend to be more creative than advertising agencies.

ANSWER

Answer: B
Explanation: B) Consumer-generated ads are popular (Choice A) and can be cheap (Choice D), but the main reason to encourage them is the prospect that consumers will have a fresh perspective that the company itself lacks. Choice B is the best reason. Choice C goes too far. Choice E is probably not true as a general rule. Some consumers may be more creative than the professionals, but not all consumers are.