QUESTION
Which of the following is the LEAST intrusive opt-in message for a direct marketing e-mail?
A) “You have received this e-mail because you expressed interest in purchasing our products. You will receive further promotional notifications from Riverdale only if you click on the link below.”
B) “Riverdale reserves the right to contact you with our special offers unless you unsubscribe from the list using the e-mail address given below.”
C) “You have been referred by your friend
ANSWER
Answer: A
Explanation: A) An opt-in message allows the recipient to agree to receive additional messages. If the recipient does not opt in, he or she won’t receive any more messages from the company. Choice A is the only option that does not assume permission to send further e-mails. Choices B, D, and E are opt-out messages, whereas Choice C offers no options.
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