Which of the following is NOT one of the four stages of the product li

QUESTION

Which of the following is NOT one of the four stages of the product life cycle?

A) introduction
B) familiarization
C) growth
D) maturity
E) decline

ANSWER

Answer: B
Explanation: B) A product life cycle is a model that graphs the four stages that a product or service goes through during the “life” of its marketability: (1) introduction, (2) growth, (3) maturity, and (4) decline. Familiarization is not among them.