Which of the following is NOT one of the four Ps of the marketing mix?
QUESTION
Which of the following is NOT one of the four Ps of the marketing mix?
A) pricing
B) place
C) promotion
D) packaging
E) product
ANSWER
Answer: D
Explanation: D) The marketing mix consists of the four key strategy considerations called the four Ps: product, pricing, place, and promotion strategies. Packaging is not in the mix.
Expert paper writers are just a few clicks away
Place an order in 3 easy steps. Takes less than 5 mins.