Which of the following is NOT an example of intermediaries? A) agents

QUESTION

Which of the following is NOT an example of intermediaries?

A) agents
B) brokers
C) wholesalers
D) producers
E) retailers

ANSWER

Answer: D
Explanation: D) Intermediaries are the people or firms that move products between producer and customers. Agents, brokers, retailers, and wholesalers are all intermediaries. Producers and consumers are NOT intermediaries. If a product moves from a producer directly to a consumer, it is said to be a direct channel, with no intermediaries involved.