Which of the following is at issue between Marquand and Stevenson? A)

QUESTION

Which of the following is at issue between Marquand and Stevenson?

A) whether online selling is an important factor in business today
B) whether information technology has made a significant difference to businesses
C) whether doing business is significantly helped by online communications
D) what the most important effect of information technology has been on business
E) what has changed in business since the advent of the latest information technology

ANSWER

Answer: D
Explanation: D) Marquand thinks that the most important effect of information technology on business has been in the area of communication, while Stevenson thinks it is most important in its direct impact on sales. Choice A: Although Stevenson thinks online selling is the most important impact of information technology on business, Marquand does not disagree that it has importance—he simply says that the area of communication is the most important area of impact. Choice B: Both of them agree that information technology has made a significant impact on business. Choice C: Stevenson does not think that communication is an insignificant area of impact—he merely says that direct selling is the most important area. Choice E: Marquand and Stevenson only disagree about what the most important benefit information technology has had on business.