Which of the following is an example of customer-based segmentation?

QUESTION

Which of the following is an example of customer-based segmentation?

A) Mainely Seafood harvests lobster off the coast of Maine. Because it wants its product to be fresh when consumed, it ships only to restaurants within 300 miles of the port where the fishing boat docks.
B) Carolina ‘Scapes is a corporate landscaping company licensed to work only in North and South Carolina, and so it concentrates its marketing in those two states.
C) Pure Software has developed a software that can chart the purity of a chemical held in large storage containers and sampled at different depths. The company wants to sell its product to large chemical manufacturers, most of which are located near the Gulf Coast of the United States.
D) Diaper Rags is a new company that sells cotton cloths to diaper companies to use as you would expect and markets them differently to restaurant and hotel suppliers, who then sell the cloths to restaurants and hotels to use as rags.
E) A snow plow manufacturer in New England contracts with municipalities, states, and construction companies to sell its product. It concentrates only on New England and nearby states; it does not waste marketing dollars in the southeastern part of the country.

ANSWER

Answer: C
Explanation: C) Customer-based segmentation: Pure Software is the only company targeting customers in a specific industry.