Which of the following is a type of word-of-mouth marketing? A) guerr

QUESTION

Which of the following is a type of word-of-mouth marketing?

A) guerrilla marketing
B) trade show marketing
C) canned marketing
D) viral marketing
E) creative marketing

ANSWER

Answer: D
Explanation: D) Two types of word-of-mouth marketing are buzz marketing (using high-profile entertainment or news to get people to talk about their product) and viral marketing (in which companies pay people to promote their products to others).