Which of the following is a form of publicity? A) press release B) br

QUESTION

Which of the following is a form of publicity?

A) press release
B) brand advertising
C) institutional advertising
D) advocacy advertising
E) product placement

ANSWER

Answer: A
Explanation: A) Publicity is defined as unpaid coverage by the mass media about a firm or its products. A press release is a brief statement written in the form of a news story that is released to the media to try to get favorable publicity for a firm or its products.