Which of the following, if true, supports the conclusion that Retepson

QUESTION

Which of the following, if true, supports the conclusion that Retepson’s culture should emphasize innovation?

A) Anyone with Internet access can find any of the information included in the Guide to Colleges series.
B) At the time that Retepson was founded, there was no easy way for students to find out basic information about a wide range of undergraduate programs.
C) Most large colleges have found that the wide circulation of the Guide to Colleges line of books makes it worthwhile to purchase additional advertising space.
D) Retepson’s sales force has been able to prevent imitators from duplicating its success.
E) Students seeking admission to selective colleges often adopt innovative approaches to their application essays in order to stand out from the group of applicants.

ANSWER

Answer: A
Explanation: A) At first, Retepson’s business model makes sense because it can charge both sides. But in the information age, it is very easy to transfer information from one place (the colleges) to another (the students), especially when the colleges and the students want the transfer to happen. So if Choice A is true, then the business model at Retepson won’t last much longer, which means that it’ll need some innovative thinking to stay in business. Choice B is irrelevant because the conditions 50 years ago don’t tell us what the company needs now. Choices C and D support the current model, and so both choices undercut the case for a more innovative culture. Choice E: The approach required for students to succeed is a few steps removed from the issue at hand.