Which of the following, if true, presents an opportunity for positive

QUESTION

Which of the following, if true, presents an opportunity for positive employer branding for the firm, which then would help attract new employees with a desire to turn the situation around?

A) Shopper’s Pride stores stock more ethnically oriented specialty foods than do their competitors.
B) Shopper’s Pride is actively involved in supporting locally based charities that directly benefit the neighborhoods where its employees live.
C) A lawsuit alleging reverse discrimination in promotion practices at one of the locations was recently dismissed in court.
D) The locations that are maintaining or growing in sales show a lower rate of employee turnover than the ten locations in question.
E) The brands stocked at Shopper’s Pride are superior in quality to those sold at competing chains at lower prices.

ANSWER

Answer: B
Explanation: B) Positive employer branding establishes a strong fit between a company’s corporate practices and the people it employs and serves. Choice B strongly advertises a commitment by the grocery chain to the needs of the neighborhoods where it is located. This generates a philosophy of regional pride, consistent with the chain’s name, and makes recruitment and retention of employees easier. Choices A and E deal with the merchandise carried by the chain, which might help establish the store as a good place to find certain products, but this does not establish the business as a good place to go to work. Choice C, even if the suit had no merit, might instead provide negative publicity about its record of treating its workers. Choice D suggests a link between profitability and good human resource practice, but it does not address the issue of employer branding.