Which of the following, if true, most supports the claim that Staples

QUESTION

Which of the following, if true, most supports the claim that Staples is ready to differentiate itself based on an easier shopping experience?

A) Customer service performance is now consistent across all Staples stores.
B) Efforts at remaking Staples’ stores were successful in improving customers’ opinion of shopping at Staples.
C) Customers rate the shopping experience at Staples more convenient than that of its competitors.
D) There are no pending governmental regulations likely to have an effect on Staples’ ability to proceed with its “Staples: That was easy” campaign.
E) Office supply customers tend to agree on the factors that make a shopping experience easier.

ANSWER

Answer: C
Explanation: C) All of the choices provide at least some support for the notion that Staples is ready, but Choice C provides the strongest support. If Staples is going to differentiate based on the ease of the shopping experience, then that experience should be easier than that of its competitors, Choice C. If that isn’t true, then the whole argument falls apart. Choice A: Consistency is good, but for all we know, the experience could be consistently bad. Choice B: Improvements are also good, but Choice B doesn’t tell us if the improvements were enough to make Staples better than its competitors. Choice D: Government regulations might be a hassle, but the lack of regulations is not a strong enough reason to move forward. Choice E would be nice if it were true, but Choice E tells us nothing about Staples’ ability to deliver an easy shopping experience.