Which of the following, if true, most strengthens the senior manager’s

QUESTION

Which of the following, if true, most strengthens the senior manager’s argument?

A) Research suggests that consumers are looking for more variety in this product category.
B) The majority of India’s consumer market is located at the bottom of the pyramid.
C) Few competitors in the market offer basic cell phones because of increasing customer sophistication.
D) The company will face charges of dumping if it sells the phones at a price lower than what it offers in the home country.
E) Different companies already cater to the requirements of different market segments in India.

ANSWER

Answer: B
Explanation: B) Personal Devices offers high-end phones now, but that approach may not work for the company as it enters the Indian market. Low-end phones make more sense if most of the Indian consumers are located at the bottom of the pyramid, as Choice B indicates. They will demand less in the way of advanced features, and they will be more price-conscious. Choice A weakens the argument by suggesting that product innovation is the way to go. Choice C suggests that customers want more advanced phones. Choice D doesn’t matter because Personal Devices isn’t selling the same phones at home and in India. Choice E doesn’t tell us what the requirements of the different segments are or how to satisfy them.