QUESTION
Which of the following, if true, most seriously weakens the VP’s argument?
A) Customers often find it difficult to choose from the multiple products currently offered by Grips.
B) Grips has a strong reputation with hardcore cycling enthusiasts but is relatively unknown to most consumers.
C) Grips has recently faced negative publicity and plans to repair its brand image.
D) Grips would face a limited budget if it sought to establish a new product line.
E) Grips currently does not produce products in the sizes most consumers prefer.
ANSWER
Answer: A
Explanation: A) The VP favors product line extension, which makes less sense if consumers are already confused by the company’s product offerings. Adding more products to that list would only make things worse. So Choice A weakens the VP’s argument. Choice B is ambiguous at best. A generally unknown company is not in a great position to expand its brand. Choice C weakens the argument for any extension of the Grips brand. Choice D does not matter since the VP favors a product line extension and not a new product line. Choice E strengthens the VP’s argument for newer models.
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