Which of the following goals is NOT quantitative? A) Improve energy e

QUESTION

Which of the following goals is NOT quantitative?

A) Improve energy efficiency by 14 percent.
B) Decrease temporary employee use by 38 percent.
C) Improve customer rankings on social media.
D) Attain 4-star reviews in five regional publications.
E) Increase monthly sales revenues by $78,000.

ANSWER

Answer: C
Explanation: C) This goal offers no clear target to measure the level of success in attaining it. A quantifiable goal is “Achieve an average 3.8 customer rating on Yelp.”