QUESTION
Which of the following describes manufacturers’ brands?
A) when different brand names are given to different company products
B) when two noncompeting products link their brand names together for a single product
C) when the same brand name is given to all or most of a company’s products
D) brands attached to products by companies that distribute nationwide or even worldwide
E) brands attached to products distributed by one store or a chain
ANSWER
Answer: D
Explanation: D) Manufacturer’s brands—also called national or producer brands, or even global brands when extended worldwide—are those attached to products by companies that distribute nationwide or even worldwide.
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