Which of the following describes brand equity? A) Sylvia has always r

QUESTION

Which of the following describes brand equity?

A) Sylvia has always rented a home, never owned. So she has never had to purchase replacement windows herself. Nevertheless, she recognizes the name Andersen Windows.
B) Eliza loves her Subaru Impreza hatchback. She feels happy and safe when she drives it, and has fond memories of filling it with camping gear and going on long canoeing weekends with her best friend.
C) Unfortunately for Marcus, he suffers from heavy dandruff. He prefers Head & Shoulders shampoo. But now and then, when it is sold out, he settles for the store brand of dandruff shampoo.
D) Henry is a die-hard fan of the New England Patriots football team. Originally from Boston, Henry has lived in Chicago, Dallas, and Miami, but he has never become a fan of the Bears, Cowboys, or Dolphins. The Pats will always be his team.
E) Eli is quite fond of Breyers ice cream. He is so fond of it that he won’t eat any other brand. He won’t even stop at an ice cream stand on the side of the road when out for a drive.

ANSWER

Answer: B
Explanation: B) Brand equity is the marketing and financial value derived from the combination of factors that people associate with a certain brand name, such as emotions, images, and loyalty.