QUESTION
Which of the following decisions would likely be made by a centralized authority?
A) What are the procedures All American Burger should use to ensure food safety?
B) If All American Burger wishes to recruit current students for entry-level management positions, which colleges and universities should All American Burger choose?
C) How should a regional division spend the money in its advertising budget?
D) What special menu items should be offered in order to encourage new customers?
E) Should marketing focus on bringing in new customers or taking customers from the competition?
ANSWER
Answer: A
Explanation: A) It is always possible to come up with some argument for individual differences, but that argument is hardest to make in the case of things like food safety, Choice A. Everyone needs safe food, and it is hard to argue that the steps required for safety would be different for different places. The other choices involve decisions that might be made at more local levels.
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