Which of the following decisions is most similar to Staples’ decision

QUESTION

Which of the following decisions is most similar to Staples’ decision with respect to its “Staples: That was easy” campaign?

A) Glendale Building Supplies planned to differentiate itself on the basis of superior service, but the service it delivered was not the highest in the industry. Glendale went ahead with the campaign because Glendale’s customer service was better than that of most of Glendale’s competitors.
B) Helena’s Boutique planned to differentiate itself based on the expertise of its sales agents. However, it also heavily promoted a line of fashions that were available nowhere else.
C) Icicle Dream Ice Cream planned a campaign centered on the quality of its ingredients. However, it canceled the campaign because research revealed that customers were more interested in new flavors.
D) Jiffy Grocery Delivery Service planned a campaign around guaranteed same-day delivery. However, it did not deploy this campaign until it improved its operations in order to meet this standard.
E) Kenetix Gyms planned to differentiate itself based on the expertise of its personal trainers. Since gym customers are unlikely to be able to evaluate the credentials of personal trainers, Kenetix focused instead on success stories from especially satisfied customers.

ANSWER

Answer: D
Explanation: D) The correct answer will involve a company making a commitment to a goal but delaying the rollout until it can actually deliver on its promise. Only Choice D has that structure. In Choice A, the company does not delay its rollout because it decided that its service was good enough. In Choice B, the company promotes different benefits, and there’s no delay. In Choices C and E, the company abandons the campaign.