Which of the following characteristics describes the decline stage of

QUESTION

Which of the following characteristics describes the decline stage of the product life cycle?

A) Managers need to worry about expanding the distribution effort.
B) There is the huge risk that the product may be rejected in the marketplace.
C) Demand for the product may be high.
D) Managers scale down relevant inventory, supplies, and personnel.
E) Managers need to institute efficiencies to maintain the product’s profitability.

ANSWER

Answer: D
Explanation: D) The decline stage is the period in which the product falls out of favor and the organization eventually withdraws it from the marketplace. The product loses popularity, and managers sound the bugle for retreat, scaling down relevant inventory, supplies, and personnel.