Which of the following best explains the relationship between marketin

QUESTION

Which of the following best explains the relationship between marketing planning and marketing implementation?

A) Sound marketing planning will overcome weaknesses in marketing implementation.
B) Effective implementation will compensate for any weaknesses in marketing planning.
C) Ineffective implementation will reveal whether there were any flaws in planning.
D) Ineffective planning will reveal whether there were any flaws in implementation.
E) Both marketing planning and marketing implementation are necessary for success, but neither one is sufficient for success.

ANSWER

Answer: E
Explanation: E) Success in planning and implementation are necessary for overall success. So if one goes right, then success is still not guaranteed. Similarly, if a project fails, the failure doesn’t tell you whether the failure was in the planning or in the implementation.