Which factor influencing buying behavior is correctly matched with its

QUESTION

Which factor influencing buying behavior is correctly matched with its descriptor?

A) culture and subculture: the influence of values and attitudes
B) social class: the look we wish to project
C) reference groups: the influence of our socioeconomic group
D) personal image: the effects of timing, moods, impulse, expectations, and so on
E) situational matters: the influence of groups we identify with

ANSWER

Answer: A
Explanation: A) Culture and subculture: the influence of values and attitudes. Our ideas about ways of doing things, passed along to us from earlier generations of whatever nationality we are (culture) and the ethnic, religious, age, educational, gender, and other groups we belong to (subculture), influence our buying decisions.