When managers in an international business consider market segmentatio

QUESTION

When managers in an international business consider market segmentation in foreign countries, they need to be cognizant of the differences between countries in the structure of market segments.

Indicate whether the statement is true or false.

ANSWER

TRUE
When managers in an international business consider market segmentation in foreign countries, they need to be cognizant of two main issues: the differences between countries in the structure of market segments and the existence of segments that transcend national borders.