When companies collect secondary and primary data, such as that they g

QUESTION

When companies collect secondary and primary data, such as that they get from Internet searches, focus groups, and databases, they are doing what is called environmental scanning.

Indicate whether the statement is true or false.

ANSWER

Answer: FALSE
Explanation: When companies collect secondary and primary data, they are doing marketing research. Environmental scanning is when companies look at the wider world around them to identify what matters can affect the marketing program.